Thursday, May 20, 2010

How to Outsource Your Search Engine Ranking Optimization

Let's face it SEO isn't rocket science, once you know what you're doing it's really pretty straight forward and easy.

But it's very time consuming. That's why search enging optimization companies also charge so much for their services. But the great news is that a lot of these companies actually outsource all of their seo work, so if you can find a good service then you are able to get great quality seo for your website at a fraction of the price big seo companies charge.

Professional SEO designed for small businesses

Here I've outlined a few things to look for when choosing an seo/seo outsourcing firm and how to get the best search engine ranking optimization for your website.

1. Low Competition Keyword Research

Don't get seduced by keywords that have tonnes of traffic, what you're really looking for are keywords that have anywhere upwards of 10 searches a day with very little competition. The best way to do this is to type your keyword phrase into google and below the search box it will tell you how many results there. The fewer results the lower the competition.

You also want to find some good long-tail keywords because usually when people are searching to buy something they're quite specific. For example if you're looking for a dog training school in San Diego you wouldn't just type in "dog" you'd type in "dog training school San Diego". This also helps because you want to bring targeted buying traffic to your website, not just the people who are searching for information.

2. Beware the Guarantee

SEO is a bit of an art, we know what the search engines like and what they don't but we don't know the exact algorithm they use so it's impossible to predict exactly what your search engine ranking will be. So companies that tell you they can, are lying to you, it usually pays to read the fine print because what they'll do is guarantee a ranking for a really low competitive keyword that has almost no traffic.

3. Know Where You Started

When you start your SEO make sure you write down how many links you already have to your site, your traffic and your search engine ranking. That way you know whether what you're doing is working or not.

4. Report Report Report

If you've hired a search engine optimization company make sure they provide you with a monthly summary report of all the work they've done, this way you can make sure they're actually doing what you're paying them to do. Because search engine optimization can often take a few months, if you don't see an improvement quickly it can be difficult to stay with it, so make sure you can at least see some kind of results.

See a sample report

5. Return on Investment

Remember it's all about making money so make sure you have some way of measuring an increase in revenue from your website. Because in the end if your search engine ranking optimization isn't making you more money then it's not being done correctly.

If you're interested in SEO and don't want to pay the big bucks of an SEO company have a look at this outsourcing service SEOPartner I currently use them for all of my SEO work and they've managed to get me onto the first page for all 10 of my websites.

The website address is http://www.proseopartner.com, have a look now.